Tuesday, March 24, 2020

Ten Point Crisis Communications Plan Checklist

For MedTech Momentum
March 24, 2020 – When a crisis arises, the communications team should follow the plan and first understand the situation, develop the messages and identify the appropriate messenger or messengers.  One way to ensure everyone on the communications team is able to stay on the same page, Cision the global communications and public relations company offers a practical 10-point Crisis Communications checklist to use in support of your plan: (published site)

Thursday, March 19, 2020

Planning Communications For A Crisis

Ensuring your company’s reputation during an emergency

For MedTech Momentum
March 19, 2020 – Whether communications is your primary responsibility or it is just one of the many hats you wear as principal in a small startup, having a crisis communications plan is essential for limiting the negative effects of a crisis on your business and ensuring long-term preservation of your reputation. (published site)

Friday, March 13, 2020

Is Healthcare Recession Proof?

Industry shifts since last recession likely to change how a downturn affects healthcare

For MedTech Momentum
March 13, 2020 – Healthcare is often touted as a defensive position to hold compared to some other industries in times of economic recession, but is it really? At least intuitively it would seem that way. After all, people get sick regardless of what the economy is doing, however, getting sick and getting healthcare are not the same thing.

Tuesday, March 10, 2020

American Academy of Orthopedic Surgeons Cancels March 25 Annual Meeting

For MedTech Momentum
AAOS joins growing list of healthcare meeting cancellations

ORLANDO, Fla., March 10, 2020 – The American Academy of Orthopedic Surgeons (AAOS) announced today that is cancelling its AAOS 2020 Annual Meeting that had been scheduled March 24 – 28, 2020 at Orlando’s Orange County Convention Center (OCCC). (published site)

Friday, February 21, 2020

Aging and The Prostate: What Every Man Should Know


For Flowmentum

As a man, you know you have one, but until you reach a certain age you probably never think about your prostate. That’s because when other parts of the body stop growing by the age of 25, the prostate is likely to gradually enlarge, beginning around age 40. And eventually, this prostate enlargement can lead to more frequent trips to the bathroom. (published site)

Tuesday, February 4, 2020

Optimal Protection for Your Staff Treating Airborne Infectious Diseases

For Max-Air Systems

Highest level of safety, comfort, convenience and personal care for HCP

DATE February 4, 2020 - Irvine, CA - Although the route of transmission remains to be defined for the 2019-20 coronavirus, the Centers for Disease Control and Prevention (CDC) is recommending similar precautions for healthcare workers as it does for other coronaviruses such as, MERS and SARS that have multiple routes of transmission.
According to a nursing guide from the University of Massachusetts, infection control may include contact, droplet and airborne precautions, which cover exposure to the virus via direct and indirect contact with an infected person, transmission through sneezing or coughing, or infectious particles so small they remain suspended in the air for long periods of time. (published site)

Sunday, February 2, 2020

Coronavirus Outbreak Puts Emphasis on Infection Prevention and Control Measures

For Max Air Systems

Portions of this post have been updated by the client

PR Cuff Shroud Hood 2020 02 16

DATE February 2, 2020- Irvine, CA - The Centers for Disease Control and Prevention (CDC) is closely monitoring an outbreak of a respiratory illness caused by a new coronavirus first identified in Wuhan, Hubei Province, China. (published site)